ebuga blog

ebuga Germany

The German market is a top market in the UE and will be a great challenge for ebuga.

Constantin Wiethaus will be the Country Manager and Kathrin Noelle deputy Country Manager and they will lead ebuga in Germany.

Both Constantin and Kathrin will also take care of posting in this blog for the German community.

Welcome on board Constantin and Kathrin, we wish you all the best.

ebuga Argentina

Ebuga will also be present in the Argentine. We have convinced Andrea Pérez to become the Country Manager there. Andrea is a brilliant executive, full of energy and we are very happy to have her on board at ebuga and wish her the best of luck.

In the Argentine, they are now experiencing an improvement in the internet business, so it is an interesting market and community.

Bienvenida a ebuga, Andrea, y mucha suerte!

Ebuga Italy ready to go!

First of all I would like to thank John and Eduard for this great opportunity. Ebuga is a fantastic project and Massimiliano and myself are very excited to be involved.

In Italy we all have a true passion for cars and I am sure that users will be more than happy to help other users to buy their vehicle.  The Italian car market is doing pretty well, especially as it has been revived by FIAT which in this period is launching the fabolous new FIAT 500, a true icon in the for 30 years and probably the true stereotype of the Italian car together with FERRARI.

Anyway, just to let you know, Massimiliano and myself went to secondary school together which means that we have known each other for 23 years now. He has always been an entrepreneur while I have been working for international companies around Europe. We definetely make up an excellent team and we kind of complete each other (he is a typical engineer and I am a typical marketeer).

Ebuga Italy is based in Livorno, a beautiful town on the Tuscan coast but our website will soon be everywhere (-;

Alessandro and Massimiliano

ebuga Canada

Another ebuga country! We are pleased to announce that we have Derek Mah on board, as ebuga's Country Manager for Canada.

Derek is great professional with a strong background in internet and classifieds online. He will lead ebuga in Canada, a really interesting market both for automotive and internet industries.

Derek will post in this blog for the Canadian community.

Welcome on board, Derek!

ebuga USA

Ebuga goes to USA!

Andrew Foote will be leading the ebuga project in the United States as the Country Manager for the "mother of all markets". I met Andy at university 15 years ago and I am now very pleased to have the opportunity to work with him. The USA is the most challenging environment for a project like ebuga.

This is a giant step ahead.

Andy's first contribution was a great list of ideas about how to evolve ebuga to become a better site for future car buyers...hopefully the best one, some time in the future.

Andy will post in ebuga and will be committed to feed and support the US community.

So, step by step we are building a strong and talented team.

Welcome on board Andy.

ebuga Russia

Another step ahead for the ebuga project. Boris Tylevich is the ebuga new Country Manager for Russia.

We have known Boris for a long time, he is a great pro but a better person.

A real expert for a great market. Boris will be posting about ebuga in Russia.

Welcome on board, Boris!

Like reading our minds...

iMedia Connection generates a weekly newsletter dedicated to the Auto industry. It has plenty of interesting stuff for all professionals involved in marketing online for this industry. In the 9th July newsletter, there is a very interesting article: How Marketing Monotony Can Be Conquered, by Uwe Hook, Director for Interactive Marketing Strategy at Genex.

Uwe is reflecting on collecting consumer car experience. While we strongly reccomend reading in full his article, please let us highlight some excerpts:

<...

Most people leave the dealer lot with a smile on their face. Yes, the dealer experience is still lacking, the paperwork drags on and the final price is a bit higher than the customer had hoped for. But, in the end, most car buyers leave happy. They invested a lot of time and effort to find the right car and found the perfect match for their wallet and lifestyle.

While automotive advertising used to focus on features (210 hp, 0-60 in 5.3 seconds, et cetera), online has enhanced automotive marketing by offering immersive product experiences, such as the Interactive Showroom that my company, Genex built for Acura.

These experiences make it easier for consumers to get familiar with the car and all its features, saving a lot of time on the dealer lot. Most OEM sites feature extensive photo libraries, showcasing the car in any imaginable environment and lifestyle situation. And, on the horizon are more immersive experiences, more photos and more opportunities to allow the consumer to imagine ownership.

That part of the marketing equation is vibrant and evolving. But, more and more I feel we're in a rut.

There are many happy buyers, but marketers have not yet found a way to tap into this pool of happiness.

...

The industry is waiting for an entrepreneur to take this opportunity and the existing pool of happy buyers by the horn and develop a social network discussing car, dealership and service experiences.

...

At the minimum, you could add owner reviews to your site. But, please, allow owners to write the whole truth and nothing but the truth. It's not enough to display movie quotes like, "…innovative…" You have to let the owner talk and really share their feelings. But that's just the start: How about a minisite marketing your model in its third year by featuring typical owners of that vehicle. Show how they use the car, how they emotionally connect with the car or how their life changed because of that one feature. Love and authenticity is in the details. Allow owners to upload videos, share stories and connect with each other.>>>

Well, here we are. Ebuga will try to fill this gap.

We really look forward to explaining our ebuga project to Uwe asap as we think it fits into this new paradigm. It also demonstrates that human minds are not (yet) physically connected, but thinking of a new way of doing things can lead to similar conclusions.

Yes, this is like reading our minds... ;-))

ebuga Italy

It is a great pleasure to announce that Alessandro Cirinei and Massimiliano Pachetti will lead the ebuga project in Italy.

Both are excellent professionals and are very talented and experienced people. Alessandro will operate as Country Manager for Italy, and Massimiliano will also be on board as Deputy Country Manager.

The Italian market is a key European Market and one of most passionate drivers' communities.

In the next few days both Alessandro and Massimiliano will post on our ebuga blog for the Italian people about ebuga in Italy.

Welcome on board!

Benvenuti, e in bocca al lupo!